Tell Crossroads Podcast 025: What You Need To Know About Creating Compelling Content In 2018 w/ DJ Hurula

What You Need To Know About Creating Compelling Content In 2018 w/ DJ Hurula

With new technology always emerging, and more and more content constantly being published, we content creators have to stay on top of the shifting and evolving media landscape. It’s important for us to be willing and able to take risks and innovate, and tell compelling and interesting stories with what we’re putting out into the world. DJ Hurula is the …

Tell Crossroads Podcast 024: How To Unlock Your Brand's Story w/ Jill Pollack

How To Unlock Your Brand’s Story w/ Jill Pollack

If you’re a listener of this show, you probably know the importance of storytelling in conveying your message and value proposition, but do you understand the art and science behind it? Jill Pollack, is a storytelling guru who joins us today to break down what makes a good story, and where to even start when it comes to sharing ours, …

Why Educating Is The New Selling w/ Jon Collins & Tim Mackie

Jon Collins was making a living pioneering short product explainer videos for Silicon Valley startups and tech companies such as Google and Facebook. Early on he identified and developed his skill of taking an extremely complex topic and conveying the central idea in a concise and engaging manner through video. As is so often the case with creatives, he was …

Is Your Brand In Alignment? How To Fix It w/ Brian Fischer of Ignyte

Is Your Brand In Alignment? How To Fix It w/ Brian Lischer of Ignyte

Brands are a lot like people. The companies and organizations we own or work for all have values, beliefs, and aspirations that they attempt to live up to every day. Sometimes however, our brands begin to drift away from those stated values and the resulting gap is perceived by our clients and customers as an inauthentic brand. Brain Lischer is the …

TCP 018: How (and Why) to Think About Your Personal Brand w/ Cal Cagno

How (and Why) to Think About Your Personal Brand w/ Cal Cagno

For many of us, the word brand is something that we associate more with large companies than with our one person solopreneur companies. If we’re employed by another company, big or small, we might not think of our own personal brand at all. The thing is that we all have a brand, and when it comes time to move on …