Betts Connect is a product of Betts Recruiting, a well-known recruiting company in the Silicon Valley tech area focusing on connecting candidates in tech sales with career-advancing opportunities.

In our Storyline Workshop, we discovered their typical candidate is young, hip, attractive, and motivated to advance their career to the highest level. To reach them, we agreed this piece needed to have a sense of humor. We came up with a concept and script that subtly poked fun at millennial tech culture, while explaining the value of the app.

This piece was produced remotely from start-to-finish. Our client never left their San Francisco headquarters to oversee the project.