🔍 The Problem

Susan McLeary, artist and founder of Passionflower Sue, had a vibrant floral design business with a massive Instagram following. But despite her creative success, she faced a major challenge: she was burning out from traveling the world to teach workshops and wanted to find a more scalable, sustainable way to reach her students.

She dreamed of teaching online, but like many creatives, she felt overwhelmed by the tech, the setup, and the marketing. She didn’t know where to start—or how to find time to build it while running her business.

⚡ The Amplification

Susan wasn’t just missing out on revenue—she was missing time, freedom, and the ability to scale her expertise. Without a plan to go digital, she risked capping her income, burning out, and losing momentum with her rapidly growing audience.

She wanted to:

• Travel less and stay home more

• Serve her global audience without always being on the road

• Build a scalable source of income with digital courses

📚 The Story & Solution

Enter Tell Studios.

We started by creating a portrait video called “Courage in the Making,” which told Susan's story and revealed the heart behind her work. From there, we designed a full strategy to bring her teaching online—so she could stop trading time for money.

Together, we:

• Asked deep questions and surveyed her audience

• Identified the most marketable and valuable course content

• Filmed and produced three high-quality online courses

• Built a full online store and course platform

• Created lead magnets and a funnel with automated email campaigns

• Launched Facebook ad campaigns to grow her audience

Susan taught. We handled the rest.

🌟 The Transformation

What started as a dream became a full-on movement.

Since launching her online education brand with us:

• Susan’s email list has grown from zero to over 50,000 subscribers

• She’s gone from zero to $2 million+ in course sales

• Her Instagram has tripled, now with over 300,000 followers

• She chooses which in-person events to attend—on her terms

• She’s launched nearly 200 online classes

• She now leads an engaged monthly coaching program with hundreds of active florists

Her original goal was to make $50K from her first course. She hit $200K in year one and hasn't looked back since.

🚀 The Ongoing Impact

Our partnership with Susan has only deepened over time. We've continued to:

• Launch new courses

• Improve sales funnels and email automations

• Develop strategies to repurpose and relaunch existing products

With the right plan and the right team, Susan transformed her expertise into a powerful online brand—without sacrificing her artistry or her time.

Want results like Susan's?
Let’s talk about how to launch your course, grow your audience, and scale your income with strategic video content.