002

EPISODE

002: Why You Need To Support Your Employees (Even If It Makes Your Lawyer Cringe)

WITH Ray Edwards

Overview

The best brands are the ones that humanize themselves and connect to their audience to tell them a meaningful message. If we can resonate with people’s stories and struggles then we won’t only connect, but also grow ourselves. Few people understand this better than Ray Edwards.

As a communications strategist, copywriter, and author of How to Write Copy That Sells, Ray knows a thing or two about how to connect with an audience. He doesn’t write as much as he used to. Now Ray mostly helps others learn to write great copy. Ray is a good friend of mine and has been a huge inspiration to me and my business throughout the years.

In this episode, we sit down over coffee as Ray tells his story of how he got into copywriting in the first place. At his company, Ray has some great policies aimed at respecting and supporting his employees. Ray also talks about his diagnosis with Parkinson’s and the path it took him on to choose what his life story truly means. I also had to ask him the story of why he is now the proud owner of a (profitable!) coffee shop in Spokane.

Ray goes on to share his core beliefs about marketing and how it should work as a force to better people’s lives. This involves truly humanizing your brand and meaningfully connecting with your best audience.

How does your marketing strive to put people first? Tell me about it in the comments!

Read More

The best brands are the ones that humanize themselves and connect to their audience to tell them a meaningful message. If we can resonate with people’s stories and struggles then we won’t only connect, but also grow ourselves. Few people understand this better than Ray Edwards.

As a communications strategist, copywriter, and author of How to Write Copy That Sells, Ray knows a thing or two about how to connect with an audience. He doesn’t write as much as he used to. Now Ray mostly helps others learn to write great copy. Ray is a good friend of mine and has been a huge inspiration to me and my business throughout the years.

In this episode, we sit down over coffee as Ray tells his story of how he got into copywriting in the first place. At his company, Ray has some great policies aimed at respecting and supporting his employees. Ray also talks about his diagnosis with Parkinson’s and the path it took him on to choose what his life story truly means. I also had to ask him the story of why he is now the proud owner of a (profitable!) coffee shop in Spokane.

Ray goes on to share his core beliefs about marketing and how it should work as a force to better people’s lives. This involves truly humanizing your brand and meaningfully connecting with your best audience.

How does your marketing strive to put people first? Tell me about it in the comments!

In this Episode

  • Ray’s journey from radio to to copywriting
  • Just why Ray owns a coffee shop and what it has taught him
  • The policies that Ray has in place in his company that make it a super supportive workplace (and make his lawyer cringe)
  • How a devastating diagnosis helped lead Ray to make a crucial life decision
  • Marketing as a way to humanize a brand and actually improve people’s lives
  • Simple advice on how you can grow your business while still keeping people first

Quotes

3:01“I write words that get people to change. They change either what they’re thinking about a subject, what they believe, the actions they take, the kind of life they live, what they buy, what products or services they want to invest in.”
17:25“People, if you treat them well will treat you well. That’s what I’ve discovered.”
19:06“The first project is ourselves. We got to take a stark look at ourselves and ask, ‘in what way am I contributing to the problems I’m experiencing?’ That’s a hard thing to do sometimes.”
23:55“One thing you don’t always get to decide is what your story is going to be. You get to decide what it means, I believe that.”
32:00“I used to think that marketing was a bag of tricks you used to get people’s money. And for a lot of people, that’s exactly what it is. And I don’t believe that anymore. I believe that real marketing is something we do for people. We do it as a service to them, to make their lives better whether they buy from us or not.”

Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (for like 13+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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