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EPISODE

Identifying The Ideas Worth Developing

WITH Allan Goetz of 20 Front Street

Overview

How do you know whether an idea is worth pursuing? Personally, I’ve had multiple projects fail because it turned out no one else was as excited about them as I was. Sometimes, however, you just seem to know that you’re onto something with an idea. Some of us call your gut, or God and others call it intuition.

Whatever it is, by paying close attention to that little voice, we can often identify the opportunities that are both a good fit for us and the world.

Allan Goetz is a serial entrepreneur, the founder of Tour Connection, Michigan Buck Pole, and the soon to be opened 20 Front Street, an intimate acoustic music venue in Lake Orion, Michigan. In this episode, Allan shares the calling he felt that led to the founding of two of his businesses, and how he used market research to qualify the third.

No matter how excited we are about an idea, there’s never any guarantee that people are going to show up when we open the doors, and there’s always the fear that we might be left playing to an empty room. Somehow we have to choose which ideas are worth devoting ourselves to, and which ones to pass over.

How do you make those decisions? Have you ever felt a calling or an intuitive nudge to pursue a project? Leave a comment below – we want to hear!!

Read More

How do you know whether an idea is worth pursuing? Personally, I’ve had multiple projects fail because it turned out no one else was as excited about them as I was. Sometimes, however, you just seem to know that you’re onto something with an idea. Some of us call your gut, or God and others call it intuition.

Whatever it is, by paying close attention to that little voice, we can often identify the opportunities that are both a good fit for us and the world.

Allan Goetz is a serial entrepreneur, the founder of Tour Connection, Michigan Buck Pole, and the soon to be opened 20 Front Street, an intimate acoustic music venue in Lake Orion, Michigan. In this episode, Allan shares the calling he felt that led to the founding of two of his businesses, and how he used market research to qualify the third.

No matter how excited we are about an idea, there’s never any guarantee that people are going to show up when we open the doors, and there’s always the fear that we might be left playing to an empty room. Somehow we have to choose which ideas are worth devoting ourselves to, and which ones to pass over.

How do you make those decisions? Have you ever felt a calling or an intuitive nudge to pursue a project? Leave a comment below – we want to hear!!

In this Episode

  • Why market research is your friend when starting a new project
  • How you can have a great idea and launch it successfully, but still take years to discover how to properly monetize and capitalize on that idea
  • Why you should always keep your eyes open and listen to feedback for new opportunities inside an already thriving business
  • The importance of story in the development of 20 Front Street
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Quotes

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Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (for like 13+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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