009

EPISODE

009: How To Create Core Values That Reflect Your Entire Workforce w/ Brad Herrmann

WITH Brad Herrmann

Overview

Hopefully, your company has defined its core values. But what does it actually take to live and operate by those values? How can you make sure that they’re meaningful to your employees as well as to you? Making this happen will mean all the difference.

Brad Herrmann is the founder and president of Call-Em-All, an automated calling and group texting company that provides solutions to over 15,000 clients ranging from small and medium-sized businesses, to large corporations, membership organizations, community groups, and individuals. With accolades from Inc., Forbes, and more, Call-Em-All is regarded as one of the best places to work in the country. This is in no small part due to Brad’s passion for value-driven leadership and healthy work-life integration.

In this interview, I ask Brad what he’s done to create such an amazing work culture at his company. Much of this, Brad admits, comes from being open to the influence of other great companies that have already created a wonderful culture of their own. He also discusses what you can do to measure the culture of your company so you can know what’s going well and where improvement is needed. Brad also shares what he has done to develop his company’s core values in a way that makes all his employees feel heard and supported. 

How do you include your employees in supporting your company’s core values? Let me know in the comments!

 

Read More

Hopefully, your company has defined its core values. But what does it actually take to live and operate by those values? How can you make sure that they’re meaningful to your employees as well as to you? Making this happen will mean all the difference.

Brad Herrmann is the founder and president of Call-Em-All, an automated calling and group texting company that provides solutions to over 15,000 clients ranging from small and medium-sized businesses, to large corporations, membership organizations, community groups, and individuals. With accolades from Inc., Forbes, and more, Call-Em-All is regarded as one of the best places to work in the country. This is in no small part due to Brad’s passion for value-driven leadership and healthy work-life integration.

In this interview, I ask Brad what he’s done to create such an amazing work culture at his company. Much of this, Brad admits, comes from being open to the influence of other great companies that have already created a wonderful culture of their own. He also discusses what you can do to measure the culture of your company so you can know what’s going well and where improvement is needed. Brad also shares what he has done to develop his company’s core values in a way that makes all his employees feel heard and supported. 

How do you include your employees in supporting your company’s core values? Let me know in the comments!

 

In this Episode

  • Identifying the difference between a good and bad work culture
  • Why you should take your employees on a field-trip to visit another company
  • How you can actually measure the impact of your company’s culture 
  • Developing core values that incorporate the values of your employees, not just management
  • How to define success in ways that go way far beyond just profits

Quotes

10:27“Lots of companies have found that from just going to visit with another company and asking questions you can learn so much…. You can learn a lot just by being curious and exploring.”
14:54“You’ll know that your culture is strong when your employees challenge you -- the founder or the leader of the company -- on your core values. That’s how you know you’re getting it right, when the values are bigger than you.”
21:40“When we look at making a positive impact, my biggest thing is if I can have a positive impact on not just people, but families.”
30:20“If you just truly care about people, they’ll run through a brick wall for you. That’s not that hard. It shouldn’t be that hard and you get these long-term advantages from it.”

Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (for like 13+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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