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HOOK-SHIFT-BANG: The 3 Keys to Brand Videos that Sell
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EPISODE
Many business owners might feel that they have to choose between profitability and creating a caring and supportive workplace. This couldn’t be further from the truth. In fact, there are many wonderful ways that a great work-culture will actually drive profits up. Few people understand this better than my guest today.
Paul Spiegelman is the co-founder of Small Giants Community, a peer group of purpose-driven business leaders. He is also a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year Award. Paul is a prolific speaker and author on the topic of leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life.
This episode is all about how a people-centered focus leads to greater profits and success. Paul shares why he has found a supportive and enjoyable workplace to be the recipe for a thriving business. He explains the connection between implementing seemingly small efforts to create a great workplace and the company’s success.
Paul and I go on to chat about the role of leadership in creating a great work culture. It involves abandoned old paradigms of top-down command and leading through collaboration. It also helps to have a process to help you show your employees how well you support them.
Have you experienced a connection between the culture of your workplace and profits? Tell me all about it in the comments!
Many business owners might feel that they have to choose between profitability and creating a caring and supportive workplace. This couldn’t be further from the truth. In fact, there are many wonderful ways that a great work-culture will actually drive profits up. Few people understand this better than my guest today.
Paul Spiegelman is the co-founder of Small Giants Community, a peer group of purpose-driven business leaders. He is also a New York Times best-selling author and has been honored with the Ernst & Young Entrepreneur of the Year Award. Paul is a prolific speaker and author on the topic of leadership, employee engagement, entrepreneurship, culture, and leading a purpose-driven life.
This episode is all about how a people-centered focus leads to greater profits and success. Paul shares why he has found a supportive and enjoyable workplace to be the recipe for a thriving business. He explains the connection between implementing seemingly small efforts to create a great workplace and the company’s success.
Paul and I go on to chat about the role of leadership in creating a great work culture. It involves abandoned old paradigms of top-down command and leading through collaboration. It also helps to have a process to help you show your employees how well you support them.
Have you experienced a connection between the culture of your workplace and profits? Tell me all about it in the comments!
| 6:59 | “Leadership is hard. Leadership can be lonely. We all want to learn, but we don’t really go to leadership school, or business school necessarily. We learn along the way.” |
|---|---|
| 9:36 | “If we create an environment in which people love what they do every day, they are going to do better work for us and we’re going to be able to build a successful company.” |
| 15:59 | “I think it’s really important for leaders to realize that while this stuff is the right thing to do, it’s also good for business.” |
| 29:36 | “Ultimately, as leaders, we all want to feel a certain sense of fulfillment in our lives. And as entrepreneurs part of that is financial. What people don’t realize is that you can get this warm and fuzzy feeling that ultimately long-term is going to feel better than anything. And that’s the feeling that you get when you impact people’s lives.” |
Host
Ryan Koral is an entrepreneur, producer and business strategist from Tell, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (for like 13+ years), has 3 kiddos, and has an annoying – but infectious – laugh.
HOOK-SHIFT-BANG: The 3 Keys to Brand Videos that Sell